Latinos are currently the second-largest ethnic group demographically within the United States. By the year 2050 they are projected to number nearly 133 million, or approximately one third of the country’s total population. As the urban component of this population increases, the need for resources to support it will generate new cultural and economic stresses. 

Latino Placemaking and Planning offers a pathway to define, analyze, and evaluate the role that placemaking can have with respect to Latino communities in the context of contemporary urban planning, policy, and design practices. Using strategically selected case studies, Jesus J. Lara examines how Latinos contribute to the phenomenon of urban revitalization through the (re)appropriation of physical space for their own use and the consequent transformation of what were previously economically downtrodden areas into vibrant commercial and residential centers.

The Alex Vasquez will lead attendees in the discussion with Dr. Lara about the research uncovered in his book. Viewers will leave with a better understanding in four key areas: emerging new urban geographies; the power of place and neighborhood; Latino urbanism case studies; and lessons and recommendations for “reurbanizing” the city.

Jesus J. Lara is a Professor in the Knowlton School’s City and Regional Planning Section at Ohio State University. His research and pedagogy are centered on sustainable urban design, Latino Urbanism, community development, and on the sociocultural factors which influence planning and design. He is both co-editor and principal contributor in Remaking Metropolis: Global Challenges of the Urban Landscape (Routledge, 2013). He is also the guest editor and contributor of a special issue of Journal of Urbanism entitled, “International Research on Placemaking and Urban Sustainability in 21st Century American Cities.” He is further the sole author of Latino Placemaking and Planning: Cultural Resiliency and Strategies for Re-urbanization (University of Arizona Press, 2018), a work which examines the application of the principles of Latino Urbanism in the revitalization of American cities.

Prof. Lara received a Bachelor of Science in Landscape Architecture from California State Polytechnic University in 1994, a Master’s in both Urban Planning and Landscape Architecture from the University of Southern California in 2001, and a Ph.D. in Environmental Design and Planning from Arizona State University in 2006. He was a Fulbright Fellow at Delft University of Technology and Wageningen University, the Netherlands, between 2003 and 2004. Between 2014 and 2015 Prof. Lara was a visiting professor at the Institute for European Urban Studies (IfEU) at Bauhaus Universität, Weimar, Germany.