Downtowns and Christmases have a deep and nearly timeless relationship. For most cities, downtown is where we congregate to celebrate, and for most businesses in the area, a productive holiday season is critical to success. But as we know, this season is going to be different. Customer behavior has been impacted by the real and perceived consequences of sharing areas with others, and new regulations have changed how owners organize and manage their spaces. So what can we expect and what can we do?
Kicking off this free, 90-minute, live web-conference is a keynote address, during which you’ll learn the holiday season economic forecast based on the latest research by the National Main Street Center. Following that is a powerful roundtable discussion with national and regional leaders who will explore where consumers are both psychologically and emotionally, and what retailers and restauranteurs can do to accommodate them while delivering a great experience.
We will discuss space and design applications for interior environments that are flexible, inviting, engaging, and healthy. We will consider ways to redefine our downtowns’ outdoor spaces so that we emerge from this pandemic stronger, smarter, and better prepared for the future. And, we will consider what business growth opportunities might be ripe for the picking thanks specifically to this historic moment in time.
Join ULI NWA for this important and timely event.
This event is proudly sponsored by:
Martha Londagin is an Executive Consultant with the Startup Junkie Foundation (startupjunkie.org) in Fayetteville, AR. She consults with small business owners and entrepreneurs in the region regarding all aspects of starting a business or growing their current business and maintaining economic viability. Startup Junkie is a team of passionate people working every day to empower entrepreneurs and innovators in Arkansas through its many events it hosts each month, consultations with over 800 regional entrepreneurs annually, and its varied programs in collaboration with NWA groups, institutions, schools, cities, and community organizations.
Kelly Verel co-directs Project for Public Spaces programs and projects. Since 2006 she has managed projects related to the planning, design and development of public markets, such as overseeing economic feasibility studies, merchandise plans, vendor and customer surveys, placemaking, business plans, and marketing tactics. She also provides institutional thought leadership on food access, local food, and market-centered placemaking.
Joe Borgstrom is a principal in the consulting firm, Place + Main Advisors, which specializes in downtown and traditional commercial district revitalization using Placemaking techniques and Main Street strategies. Joe is an accomplished professional in the fields of Downtown Redevelopment, Community and Economic Development, Main Street and Placemaking. He and his teams have used state and local incentives to leverage more than $2.2 billion in private investment into communities.
Matthew Wagner, Ph.D. serves as Vice President of Revitalization Programs at the National Main Street Center, Inc. In this role, he is responsible for driving the Center’s field service initiatives including the development and delivery of technical services for Main Street America and Urban Main programs, directing the Center’s new research agenda, as well as professional development programming through the Main Street America Institute.
Anne Marie Luthro is principal at AML Insights and an expert in shopper behavior. Today, she uses her “Wall Street learnings” to enhance Main Street merchants. Anne Marie has a wealth of experience in numerous categories (beauty, technology, apparel, luxury, sport performance, cannabis) and their various retail faces. Anne Marie's extensive client list includes several National Main Street communities as well as: adidas, Athleta, Estée Lauder Companies, L’Oreal, LVMH, Victoria’s Secret, Walmart, Oakley, and ESPN.
As a retail environment expert, Seanette Corkill founded Frontdoor Back to bring the best in store design and visual merchandising to small businesses across the country. She helps cities, districts, and an array of individual brick & mortar establishments across the country tell a coherent story with their storefronts, lighting, signage, window displays and merchandising approaches. The intersection of these elements is how to build brand relationship and drive traffic to a place.