Keynote Speaker
Tony Jordan
ony Jordan is a nationally recognized advocate for transforming how communities think about and manage parking. Inspired by reading Donald Shoup’s The High Cost of Free Parking in 2010, Tony drew on his experience as a labor organizer and software developer to spark the Portlanders for Parking Reform movement. Building on that success, he co-founded the Parking Reform Network (PRN) in 2019 to help people everywhere understand the profound influence that parking policies have on transportation, land use, housing, and climate.
As president of PRN, Tony leads a dedicated team of staff and volunteers in close collaboration with the organization’s board of directors and advisory board. He regularly speaks about parking reform at public hearings and city council meeting and is a regular presenter or panelist at local, regional, and national conferences, including SXSW, YIMBYtown, the Congress for the New Urbanism, Walk/Bike/Places, the StrongTowns National Gathering, and the National Shared Mobility Summit.
Tony lives car-free in Portland, Oregon, with his wife Davida, their two children, and their dog Nova. When he’s not advocating for smarter parking policies, Tony is likely embarking on multi-day bike adventures or enjoying a strategy board game with friends.